Showing posts with label amateur markets. Show all posts
Showing posts with label amateur markets. Show all posts

Tuesday, April 7, 2015

Playwrights for the Youth and High School Markets


Welcome to Theater is a Sport, my humble place on the internet to talk about all things theater. My name is Bobby Keniston, and I often introduce myself as a playwright for the youth and high school markets, and I'm telling the truth when I do.  I have thirty or so plays published for young people (with many that have crossover appeal for community theaters), and you can learn more about them by clicking HERE, or HERE, or HERE, or HERE.  

Now that I've gotten that self-promotion out of the way, today I would like to talk about playwrights for the youth, high school, and community theater markets.  Not just because I am one, but also because, to be frank, I don't think writers in this market get much attention or acclaim, but I'm convinced that what we do is not only vitally important to the survival of all theater in general, but important contributions to our overall culture at large.  And no, I don't just believe this so I can feel better talking about what I do at Thanksgiving while other family members have promotions and raises to go on about in conversation.

So what is a playwright for the youth and high school markets?  Well, quite simply, it is a person who writes plays to be performed either for or by children and/or high school students.  These are two types of what are known as "amateur markets", simply meaning that they are plays written for non-professionals to perform. I don't love the term "amateur market"  In truth, I've seen so-called "amateur" productions, both from schools and community theaters, that could really knock anyone's socks off, so there's nothing wrong with being an inspired amateur onstage, and yet, I find the term a bit condescending.  

So who decides what makes a play for the "amateur market"?  Well, once again, it simply means that it is a play that is designed mostly to have non-professional productions, and, perhaps, has never had a professional production (there are, of course, exceptions to this).  Yet, on the other, hand, many schools and community theaters do plays outside of the amateur market all the time.  For example, The Actor's Nightmare by Christopher Durang has been a very popular one act with high schools for years, though it was written to be a companion piece with his longer one act Sister Mary Ignatius Explains it All For You, to complete an evening of theater for an Off-Broadway run.  And, there's Almost, Maine, by John Cariani, which is now one of the most produced plays by schools and community theaters across the United States, and it started out Off-Broadway and in regional theaters.  Not to mention the plethora of schools who have performed plays by Neil Simon, or productions of Our Town by Thornton Wilder.  So, who decides?  The writers, in terms of their intended audiences, and the publishers, in terms of how they market the play.

The types of plays and playwrights I'm talking about, who focus a great deal of their energy on the youth and high school markets, are the ones who are found in the catalogs sent out to drama teachers across the world every fall and spring.  The names that keep popping up in the glossy tomes mailed out by Pioneer, Eldridge, Brooklyn Publishers, Playscripts, Inc. (in the youth and high school section), Heuer, Big Dog Plays, Dramatic Publishing and so forth.  Growing up, my father was a drama teacher and director for middle schools, and I would always look through these catalogs.  names like Tim Kelly, Craig Sodaro, Pat Cook, and many others would pop up over and over again.  I knew their names long before I had ever heard of Harold Pinter, Eugene O'Neill, or even Neil Simon.

Tim Kelly published over 350 plays in his life, and he died at the age of 67.  While he was alive, his plays were performed over 6,000 times a year, and were translated into almost a dozen languages.  His easy-to-produce, flexible cast plays were everywhere.  Google his name, and you will see a headline from when he passed away by Playbill magazine:  TIM KELLY, PROLIFIC PLAYWRIGHT FOR AMATEUR MARKET, DEAT AT 67.  Mr. Kelly was thought to be the most published playwright in America.  He studied at Emerson College, and got his MFA in Playwriting from Yale.  He talked a great deal about making a living writing plays for the "Way, way, way off Broadway markets".  He also admitted that critics would never like him or take him seriously.

Here's the deal, though:  how many of us read The Cat in the Hat or Green Eggs and Ham before we ever read a novel?  I would say most of us.  How many of us read books like Charlotte's Web and Harriet the Spy before we ever read Great Expectations?  Nowadays, which is a kid most likely to read first--- the new Magic Tree House chapbook or The Lord of the Flies?  One might say there's a natural progression in a reader's life from Flat Stanley to the works of Beverly Cleary to mid-grade readers to Catcher in the Rye to Dickens, Tolstoy and Balzac.  And chances are, young folks tackle Goosebumps before they jump into Stephen King and Edgar Allan Poe.

I cite these examples in the progression of a readers life for one simple person:  no one calls young people "amateur readers".  Even Young Adult fiction is called just that--- Young Adult.  And while writers like Beverly Cleary, Louis Sachar, John Green, and Judy Blume may never be mentioned in the same reverential way people talk about Philip Roth, John Updike, or Joyce Carol Oates, their work is still celebrated, and people are able to glean the importance of work for young readers, and accept them by and large as literature.  There's even a National Book Award given each year for a book designed for young readers.

In my opinion, and completely from my perspective, I don't believe, outside of drama teachers, that people truly understand what goes into writing a play for the youth and high school markets.  We don't just dive in because we figure it will be easier to write for kids than adults. It's not.  People can argue about the merits of a Tim Kelly play, and I may grant that many follow a certain formula, but, speaking as a playwright, it is not easy to write a play with speaking parts for at least 20 kids, that can also be doubled if necessary, and to move this story through a dramatic arc with simple settings, and appropriate dialogue.  It is not a simple task.  It takes work, creativity and imagination.

Those of us who write for the youth and high school markets do so because we believe in the importance of theater in education.  Just as a readers' life progresses as they grow up, so does a performers'. Plays for young audiences are important.  Young actors need scripts that were written for them, with them in mind.  So do community theater groups.  My name might never be mentioned next to Harold Pinter or Edward Albee's, but I would like to think my work is one of many gateways that inspire a kid to grow up and read these men's fine work.

I am hereby suggesting these alternatives for the term "amateur market":  how about "the thespian-in-training market"?  Or maybe "Future Stars market?"

Perhaps we can just call it the "Youth and High School Market" and realize that it's just as important as any other market?

Thanks for reading.  If you have any thoughts, comments, or suggestions for alternatives to "amateur maket", please feel free to share them in the comments section below.

Thursday, August 15, 2013

TIPS FOR PLAYWRIGHTS ON WRITING A PLAY FOR COMMUNITY THEATER PRODUCTIONS

Lakewood Theater, my summer home, initially designed as a Broadway-style theater in Maine, is now kept alive by hard-working community theater folks called Curtain Up Enterprises.  Who says Community Theater has to be little?

Yesterday, I gave some valuable tips about Writing for the school theater market in a way that will help you get published (to read that article, click here).   This was a lesson for the business side of playwriting, after having done so many posts on the craft of playwriting. 

Today, I'm going to do the same thing for playwrights interested in writing plays for the community theater market.  This is a wide and deep market to tap into, just like school theater.

I want to take a brief moment to say that there is no shame in being a playwright who focuses their energy on writing for these so-called "amateur" markets.  Yes, it would be nice for everyone if their plays could have successful runs at a Regional Theater, or, dare you even hope?, an Off-Broadway or Broadway Theater!  Truth is, I know many playwrights who write for the school and community theater markets, who still have professional productions of other plays quite often.  We must remember that if you want playwriting to be your career, it is also your job, and also your business.  As Tim Kelly, one of the most prolific and vastly-published playwrights in American history once said, "On Broadway you can make a killing, but you can't make a living".  This is true.  Either you're a smash on Broadway or a failure.  There isn't much room for in-between.  (Yes, I am somewhat generalizing here, but please stay with me)  Mr. Kelly had over 350 plays published for the amateur markets, and, at the height of his career, had over 6,000 performances of his plays a YEAR.  All over the world (his plays were translated into dozens of languages).  Now, while this might not garner a playwright the same respect as a Tom Stoppard or Harold Pinter (two writers I greatly admire), it will allow you to write for a living, and a six-figure living at that. 

And the truth is, it is difficult for any playwright to make a living from actually writing plays, so Mr. Kelly's advice has grown much more fascinating to me over the years. 

Let's get down to the tips.  You will notice that some of them are similar to the tips for the school theater market, but there are some important differences. 

TIP #1:  Statistically speaking, more females audition for community theater than males (why do you think Steel Magnolias is so popular in the community theater circuit?)  If possible, write more parts for females than for males.  Or, gender-flexible roles.  It has been an ongoing joke at many community theaters that I have worked at that if you're a male and come to an audition, you're most likely in. 

TIP #2:  Here are some of the popular genres for community theater, in, what I believe to be most popular to least popular:  musical, farce, comedy, mystery, "dramedy" (a comedy with some serious, poignant overtones), and drama.  There is also the ever-popular "Musical Revue" (see something like Ted Swindley's Always, Patsy Cline or Honky Tonk Angels, which are, honestly as they are billed, recession-proof).  As you can see, in my opinion, dramas are a harder sell, but, most respectable community theaters will do at least one of them per season, so they are worth writing.  Of course, I love writing dramas.

TIP #3:  While I do believe far more full-lengths are written for the community theater markets, there are community theater festivals that put on one-acts, so there is a market for one acts in community theater.  I have had two plays of mine attend festivals put on by the AACT (American Association of Community Theaters), and it is very exciting and a great way to network with other hard-working community theaters (who, by the way, put on some pretty professional-looking productions sometimes).  In fact, my play The Girl I'm Gonna Marry (read more about it by clicking here), did very well by attending one of these festivals. 

TIP #4:  Cast size is different for community theater than for school theater.  Unless a show is a musical or an adaptation of a classic (like A Christmas Carol), I don't recommend writing for a huge cast.  The reason is simple:  many people don't audition for community theater because they have jobs and kids and can't make a ton of time for other things.  It can be very difficult to cast a large play. (Obviously, there are exceptions, like Our Town or something, but it is also easier to cast a show most people have heard of than a new one).  I would not exceed 10 characters for a standard community theater straight play, and I actually try to keep it between 7 and 9, again, more females than males.  A farce in particular should be kept between 7 and 9.  Not a steadfast rule, some might disagree, but I'm talking in generalizations for this post.

TIP #5:  Community theater shows can be a bit more "racy" than high school theater shows, maybe a little bad language here and there, but I still would recommend, for community theater in-general, to keep it somewhat cleaner than an NYC theater district production.  No Mamet-like "F-Bombs" every other line.  You might get some productions, but you are shutting yourself off from a great many more.  In a sense, you should remember that you're writing for Middle America, or the grange houses and town halls as well as the Little Theaters.  Besides, the cleaner you keep it, the more likely you are to achieve...

TIP #6:  ... THE CROSSOVER PLAY.  A crossover play is a play that is not only done at community theaters, but also at high schools.  If you can keep it clean enough, and interesting enough, you may find yourself with a play that works in both markets, and increase your productions and royalties quite nicely.  The aforementioned Tim Kelly had a large number of crossover plays, as does Pat Cook, who I interviewed for this blog a while back.  (You can read that interview by clicking here--- trust me, it's worth a read if you're interested in this business)

TIP #7:  Keep the sets SIMPLE.  A unit set (one set for the entire show) or a representational set that can be moved quickly and easily to keep things flowing.  Community theaters by and large do not have huge budgets.

One last note that I think is very important.  AMATEUR THEATER (schools, community) is VITAL for our culture.  People who will never have the opportunity to see a show on Broadway or the West End, or even a Regional Theater with ticket prices of up to $50, will still be able to see their friends and family in a community theater production for $10-15.  I do not feel I am overstating when I say that COMMUNITY THEATER HELPS KEEP THE TRADITION OF THEATER ALIVE.  It is important, just as important as writing an in-depth piece of art for the more theater-going elite crowd.  You don't have to win a Pulitzer to make a difference in the field of playwriting.  Remember, Shakespeare wrote to please everyone, from the groundlings to the Queen. 

Let's keep that going, shall we?

Thanks for reading this article.  Feel free to comment below, or subscribe to my blog.  And if you want, you can even drop me a line at theater.is.a.sport@gmail.com

Until next time, remember that theater is not only a craft, or an art form, or a business--- it is also a sport.


 
                   The Center Theatre, My Home Town Community Theater in Dover-Foxcroft, ME