Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, April 1, 2015

Taking Matters in Your Own Hands: Self-Producing and its Benefits for Playwrights

The Original Cast of  The Re-Programming of Jeremy rehearsing

Greetings everyone, and welcome to Theater is a Sport.  Yesterday, I talked about writing a play with a message, and how and why I wrote my play The Re-Programming of Jeremy.  If you would like to read that post before reading this one, you can click HERE.  Today, is kind of a Part 2 about the life of a play of mine that means so much to me, and still remains unpublished.

So, to pick up:  I had written the first draft of Jeremy, and rather quickly.  I let a few special people read it, and then sent it to an editor of mine to see about publication.  Yes, I know that might seem strange--- in the professional theater, writers always seek productions long before publication.  I must confess, though, that, as a writer for the amateur market mostly (schools and community theater), most of my plays are published before there is ever a production of them.  It's just the nature of my little slice of the business.

In any case, the editor didn't want to publish it.  While he admitted it was a good play, he thought the subject matter a bit too dark, and way too controversial for the school market.  I disagreed, and still do--- gay teen suicide is something that happens. Bullying is something that happens. Misguided religious zealotry is something that happens.  And plays can be a great way to open up discussion about all of these matters.

I did have some doubts, though, not about the subject matter, but the play itself.  Did the structure work?  Would this series of monologues actually play, or would it drag?  And really, with questions such as these, there's only one way to find the answer.  You have to see it in production.

So I decided to produce the play myself.  Something I had never done before.  And, of course, I had no start up capital, and no real idea on how to go about it, but, what the heck?  I had to see the show on its feet, and do my best to get it in front of an audience.

My first step was to create a little production company, which was really a "Bobby Keniston Doing Business As" company.  I went to the Town Office and filled out the paperwork, so I could open a bank account for my "business".  I opened it with $25, the minimum amount out of my own pocket. And then I got to work.

I figured, since I had no money to pay anyone, I would direct the play myself.  I am blessed to have a great number of actor friends I have met over the years with my experiences in community theater, and I asked people to read the script and to be involved with the show.  I was elated that so many said yes.  The original cast was Alyson Saunders, Michael Pullen, Hannah Weston, Sue Burke, Lucas Bret Boffin, and Raelene Keniston (my mom).  I had difficulty finding someone to play the role of Jeremy's father, so, I wound up playing the part, because time was ticking away.

The theater I grew up at, which was literally my summer home all through my youth, and now, my adult years, is a beautiful, historic place called Lakewood Theater.  (You should CLICK HERE to learn more about them, after you read this post).   The general manager is Jeffrey Quinn, who has watched me grow up, and is a dear friend of mine.  Even still, I was nervous to approach him with a proposition.  You have to understand, one of the most expensive parts of mounting your own production can be rental fees for a stage or space.  And Lakewood Theater, which was designed way back in the day to be a Broadway style venue in Maine, would normally cost quite a bit of money to rent.  Much smaller venues, even in Maine, can charge up to $500 a night.  So, I was nervous about making my pitch to Jeff, which was basically, "Hey, Jeff, after Lakewood's last show of the season, can I use the space before you close up for the winter?  I'll split the door with you, 50/50."  He told me yes immediately.  I will always be grateful to him for that.

It helped tremendously that the play was simple to stage--- all we had to do was represent seven different spaces with a piece of furniture and a few props.  At the last minute, a cast member got a friend to run the spotlight for us, and we were good to go.

Though I had never done it before, I jumped into marketing.  I emailed someone I knew from the Morning Sentinel, a newspaper out of Central Maine, and he got me in touch with a reporter who came to one of our rehearsals and talked to us and took pictures (the photo above).  I expected a little story in a sidebar somewhere, and would have been happy with that, but, to my surprise, the story of my play was on the front page, the picture above the fold, with the headline:  "A Play For Our Times at Lakewood Theater".  Above the fold!  My cast and I couldn't believe it.  (I could believe a lot of the negative comments on the online article's page, though--- people writing in that the play was a "gay fluff piece", and that bullying wasn't really a problem.  I expected that.)

As with most low-no budget theater, the cast did far more than was expected of them, including securing their own costumes and many  of the props.  It is not hyperbole to say that each one of those wonderful people owned that first production just as much as I did.  It belonged to them, because they came to it with such love and belief in the story (and belief in me), and they will always be some of my favorite people in the world because of it.  I count them all as my friends, and something even more, something that can only happen when a group of people create something together.

During the rehearsal process, I decided that we waited too long to see Jeremy, the title character. He had one big monologue near the end.  I came up with the idea to have him almost "haunt" some of the other characters speeches, and even say lines with them.  I found this to have a poignant effect, and it got the wheels turning for a re-write.

We performed at Lakewood Theater September 30th-October 1st, 2011.  We had a good turnout, which included a Catholic youth group, and members from Equality, ME.  As advertised, after each performance, there was a discussion between cast and crew and audience, which was magical.  We talked about the issues of bullying, tolerance, acceptance,  The audience would ask questions and I would try to answer them as best as I could.  I was, once again, very impressed with my cast and how eloquently they answered questions directed at them, particularly the seventeen year old boy who played Jeremy.

After the success of those two shows at Lakewood, I brought Jeremy to my hometown theater, Center Theatre, in November of that same year, with most of the same cast.  Hannah was unable to reprise her role, but another excellent actress stepped in and took the part, by the name of Marisa Murray. Marisa immediately gelled with the cast, and her own take on the role, which, while different from Hannah's, was equally effective.

So...

I had performed the play four times, and had some ideas.  I let a few more people read the script.  A good playwright friend of mine named Bradley Hayward (you should check him out by CLICKING HERE) read it, and said he liked it a lot, but was wondering if there were a way to make Jeremy more active.  I agreed.

I wrote subsequent drafts, and started the play with Jeremy, talking directly to the audience. This improved the play's structure as well.  Now, we had a Jeremy who WANTED something.  He wanted to know who he was, he wanted to hear his story through others' mouths, so that he could put it all to rest.  This made a big difference.

This revised draft sat on a shelf for a while, until I was contacted by David Valdes of St. Paul's School in New Hampshire, who wanted to read the script.  He had somehow heard of the play through the different articles written about it in Maine newspapers. He read the script, asked if he could produce it with his high school group, and I had the pleasure of travelling down to see it.  St. Paul's was very kind to me, providing me a lovely guest room, and the opportunity to talk to some amazing students who worked really hard in bringing my play to life.

Since then, there has been interest in The Re-Programming of Jeremy in other places and media. Some wonderful folks in Delaware are trying to raise money to make an independent feature film of it.  I adapted the play into a screenplay, and found the opportunity to address other concerns about the piece.  I had received criticism that the play was against religion because of the extreme character of Rev. Becky Martin.  I never intended this, of course, as I actually identify myself as a Christian.  So I added the part of Pastor Tom, who was only mentioned in the original script, as a more compassionate view of Christianity, and, I added the character of the Vice Principal at Jeremy's high school, again, only referred to in the original, to take some of the heat off of Rev. Becky, by being someone who truly didn't care for Jeremy.  I incorporated a great deal of these changes into the stage play as well.

Right now, I feel, after five years and several rewrites, that The Re-Programming of Jeremy is in great shape, and, it remains a play that I am very proud of.  Had I never produced it myself, I may have never been able to make it the best play that it could be.  This is why I encourage playwrights who are frustrated to find ways to produce their own work.  It teaches you so much, and, you get to see first hand what works and what could be stronger in your script.  It also gives you the joy of seeing your creation come to fruition, and you can't really put a dollar sign on that.

So, while it's true that the play has never been published, The Re-Programming of Jeremy has taken on its own life, and is a play that has effected audiences.  If you're a producer for community theater or school drama, and would be interested in reading the script, feel free to drop me a line at theater.is.a.sport@gmail.com.  The licensing fees are negotiable, as it is a play that I would love to see reach more an more audiences.

Thanks for taking the time to read my post.  Have a great day.

Monday, March 30, 2015

The Drive to Make it in Show Business

Welcome to the House of Keniston, Where Theater is a Sport

Greetings, and welcome to theater is a sport, my blog where I talk about what's on my mind regarding theater.  It's a good time (I think).  Enjoy your stay.

I've been thinking about "drive" a great deal lately, mainly because I've been talking to some people about what it takes to try to make a living as an actor.  "Drive" is the answer I keep coming up with.

It's interesting:  for those of us who studied acting in college, we learned so much great stuff about craft, technique, keeping our bodies as well-tuned instruments to serve our art.  The business doesn't necessarily care about these things.  It's sad, but acting is a job where, even if you're really, really good at it, there's no guarantee that you'll ever get work.  And if you do, it won't be like your acting class.

And so you need drive.

So what is drive?  I like to think of it as encompassing the following parts:

LOVE,
PASSION,
NEED,
PERSISTENCE,
COURAGE,
RESILIENCE,
FLEXIBILITY,
SELF-ESTEEM,
IMMOVABLE FAITH
ACCEPTANCE

Allow me to explain.

LOVE, is fairly simple. You need to love to act.  If you don't love to act, sing, or dance, or what-have-you, why would you do it?  Countless better ways to earn your daily bread, believe me.

PASSION, which is different from love, is also essential.  Passion is the fire in your belly, the thing that turns you on, gives you the greatest bliss.  And not just for the performance, but for the process. Passion is thing inside of you that shuns the ordinary and desires the little something extra.  Let's be honest--- if you can make a living from acting, that's pretty extraordinary, isn't it?

NEED, I know may sound bad, but I don't mean it that way.  I simply mean that you must feel that reaching your dreams is a need, like food or water.  Often, people who have "made it" will say that they did so because they aren't suitable for any other kind of life.  I believe them.  If you don't absolutely need to be an actor, then please find something else that makes you happy and do that.  It's not "settling" if it makes you happy and you don't feel pangs of regret.

PERSISTENCE, of course, is key.  You have to constantly be doing things outside of your art for your art, and all for rejection.  And you have to keep doing it over and over and over and over again.

COURAGE, to accept your need, your love and your passion in the face of constant rejection. Courage to live without the hope of financial stability.  Courage to shun social norms and societal expectations.  Courage to constantly risk absurdity.  Courage to fail, and, even harder sometimes, courage to succeed.  Courage to look at yourself in the mirror to keep growing and getting better. Courage to listen to commentary about how you're wasting your time, you're never going to "make it", to hear questions like "when are you going to grow up and get a real job?"  In fact, you need courage to believe you are a grown up, when most of the world will tell you you're not.

RESILIENCE, or, thick skin.  Did I mention you're going to get rejected a whole lot?  It's true.  And when you're being rejected as an actor, it feels like they are rejecting YOU, because your body is your instrument.  And yes, I believe it's even worse for women.  I can't imagine being at a chorus girl "cattle call" audition, and literally having them point out "You, you, you, step forward.  The rest of you, thank you for your time", without really even seeing what you can do.  It is inherently a cruel process, and you have to be able to bounce back from it and do it all again.

FLEXIBILITY, at least until you're "in demand" or have "clout".  You might have to take jobs you're not passionate about, just to get on stage (don't compromise your deep-rooted morals, however). You have to compromise, eat dirt now and again.  They don't always teach you that in acting class.

SELF-ESTEEM, which ties in a bit with resilience, but is something a little different.  You have to believe you're good.  Not to the point where you're a total diva (again, unless you've achieved clout), but yes, there is a little ego involved, and maybe even some good-natured arrogance.  Don't feel bad about this.  You need it.  Facing all this rejection, you have to be able to psyche yourself up and feel good about yourself.  You have to believe.  Which leads me to...

IMMOVABLE FAITH.  You have to have the faith of a zealot. Faith, or course, is having believing in something, even without hard proof.  And actors need to have this kind of faith and belief--- a faith in themselves, of course, and faith in the fact that they WILL reach their goals.  That it is MEANT TO BE.  This faith is what can give you courage and resilience.

ACCEPTANCE.... I know some of you are probably thinking that this "acceptance" I'm talking about, is the acceptance to realize when it's time perhaps to pursue other things.  Nope.  This is a post about drive after all.  There's nothing else to pursue in this post.  The kind of acceptance I'm talking about is the acceptance that, in order to make it in the business, you have to remember it is a business. The art and the craft, which is what is responsible for your love and your passion, is not enough.  You could be the best actor of your generation, and never find work.  You also have to accept that, like I mentioned earlier, the stuff you learn in your acting classes in school, while serving your personal work, are not going to ensure your employment with a director who's process is completely different (remember flexibility?)  Acceptance of the fact that, while your heart wants to play Hamlet, you need to WANT to book that national laxative commercial just as much, and put just as much work into it as you would the world's most famous soliloquy.  You have to accept that sometimes, you may feel a little phony with people because you need them as a connection.  You have to accept that you are a PRODUCT and part of your job is to make yourself a BRAND.  A brand that people want to buy.  A brand that you're constantly tweeting about, and sharing on other social media.  Accept that this brand might lead to type casting, but, at least you're working, and one day you'll step out of your wheelhouse and show what you can really do. You have to accept that your love and passion comes with a lot of hurdles, and you're not always going to feel satisfied at the end of the day.  But you happily accept climbing more of that mountain day after day.

That's what drive is, ladies in gentlemen, in my humble opinion.  And, while I possess some of these fine qualities, I am lacking in others, which is why I never really pursued the big stages (more on that in another post).  And, no, I didn't intend for this to be a depressing post.  Just something to demonstrate a bit of a universal truth people don't always talk about--- to make it in show business, it's not enough to love the show.  You've gotta do the business.

Please feel free to share your thoughts and experiences on this subject in the comment section below. I'd love to hear what others think.

Thanks for reading Theater is a Sport.  Come back soon.

Friday, March 22, 2013

How Do Playwrights For the Amateur Markets Make Money or Bobby Keniston Takes Stock of His Relatively Young Playwriting Career

Note:  This is not me.  Not yet.

Greetings everyone, and welcome to Theater is a Sport.  My name is Bobby Keniston, and I am a playwright, director, actor and theater teacher.  Basically, I am a drama geek.  That is why I have this blog.  I write down my thoughts about theater on a given day and then wonder if anyone wants to read them.  I have been pleasantly surprised to find that the answer is yes, some people do. 

Today I am going to talk about a subject that I think will interest people more than many subjects I may talk about.  I tend to talk a good deal about the "craft" and have not talked too much about the actual "business" of theater.  So, today, I decided I would talk a bit about money.

Money.  Money.  Money.

Many people could joke that the title of this post very well could have been "Do Playwrights Make Money?" as opposed to "How Do Playwrights Make Money?"   In fact, when you have people at the top of the field like Tony Kushner running his mouth about how he can't make a living as a playwright (wonder if he would want to switch royalty checks with me), I guess it is a fair question.  Of course, Mr. Kushner does not write for the amateur market as I do. 

The late Tim Kelly, a very prolific playwright for the school and community theater markets, published over 350 plays in his life, and, when his career really took off, would have about 6,000 performances of his plays every year, all over the world.  His pieces were translated into dozens of languages.  He adopted the old quote and paraphrased it for the amateur theater market:  "You can make a living, but you can't make a killing". 

The reason so much of this is on my mind is that I have been taking stock or my playwriting career today.  A little more than three years ago, my very first play was accepted for publication.  No books out yet, no contract signed, just accepted for publication.  In the three years since (which have seemed to fly by), here  is where I am at:

--- 22 publications (including a contribution to an anthology of monologues, and co-author of a book of improvisation starters),
--- 80 productions of my plays
--- 140 performances of my plays
--- Productions of my plays in 36 states, as well as in Canada and Australia,
and
--- and unpublished play of mine represented the state of Maine at a New England Regional Festival for community theaters, where I won an award for Best Emerging Playwright

This looks pretty good listed out, I must confess, and I am proud, I truly am, and grateful for my successes. 

But let me make this clear:  I do not make a living from being a playwright. 

Okay, this may seem weird, but this blog is about education, so I'm going to share some stats with you, just so you know a bit about the money side of things as I have experienced them.  I will limit this to my published plays.  If nothing else, maybe this will make some people think twice before skipping out on paying royalties for producing plays.  I am going to limit this to my royalty earnings from the company with whom I have the most publications.  Again, this is neither bragging nor complaining--- I share these figures strictly for educational purposes.

ROYALTY EARNINGS MY FIRST YEAR AS A PLAYWRIGHT :  $365.78
EARNINGS LAST YEAR:  $742.99
EARNINGS SO FAR THIS YEAR (I will be getting more before the royalty period closes):  $928.17

Again, this is not a representation of all monies earned through playwriting, just my published plays with Brooklyn.  As you can see, there has been steady growth, but not exactly living wages, right? 

Here's how it works:  a school or community theater group wants to put on my play.  They pay for the rights to perform it.  A one-act play with this publisher costs $35 per performance.  For my early one-acts with Brooklyn, I receive $17.50 of that $35, for more recent ones, $21.  For more recent plays, I also receive 10% book royalty, or roughly $0.55 for the scripts sold.  

For a ten-minute play, the productions cost $15 to license, of which I receive $7.50.  Since, when ten-minute plays are performed for forensics competitions the royalties are waived, the books are sold in script packs of $12.50, for which I receive $1.25 for each script pack sold. 

So, first off, you might be thinking, "wow, he doesn't make very much."  But, in truth, I'm actually doing pretty well considering the age of my career, and considering I am primarily earning income from publications for the amateur markets.  Clearly, a playwright like Neil Simon, who once had 3 shows running on Broadway at the same time, was (and is) making far more cash than myself.  But, my career is steadily growing, my name and my work is getting out there,and, yes, my publishers, all four of them, work hard to get my plays produced.  I am very lucky. 

So how do playwrights for the amateur markets make money?  Simple--- volume.  The more productions, the more performances, the more money.  So, how do you get more productions? 

This is actually a simple answer, too. 

Time, hard work, and luck.

Yes, once in a while, a writer may come along who, for whatever reason, has a really big hit with their first play for the school or amateur market, get 200 productions a year from it, and receive a good-sized royalty check.  This does happen.  It has not happened to me (yet), but it can happen. 

For the rest of us, it is a matter of writing, writing, writing.  And, of course, the writing has to be good, at least good enough for publication.  And I feel I should let you in on a little secret that is very important to this discussion:  I have 22 plays published with four different publishers, and I still get rejected.  Not every new play is accepted by the first company I send it to.  I still have to make sure I'm writing good stuff, and, even if it is good stuff, it doesn't mean it is going to be published.  Maybe it's not right for a market, maybe the catalogue has too many "similarly themed" pieces, but, for whatever reason, I am not automatically published because I have some credits.  Granted, I think my work is considered perhaps a bit more quickly than it was when I didn't have anything on my resume, but that's only fair, isn't it?

But I digress.

The reason the publications are important is because the more publications, the more plays you are presenting to the public.  This means your name appears a lot more in the catalogue.  When your name appears a bunch in the catalogue, there's a good chance people are reading the synopsis and a better chance that they are ordering a perusal copy that will hopefully lead to a production.  The more production that are out there, the more press.  If you write one-act plays for high schools, you have to hope upon hope they are taking your script to a competition, where other schools from the state will see it, like it, and look up you other work. 

I hope this doesn't sound like I'm complaining about how I'm not making the big bucks (yet).  Don't get me wrong--- I do think playwrights have a very justifiable reason to complain, at least in the amateur market--- people lying about how many performances, being the bottom rung on a theatrical latter--- but, to me, at least, I think the system is tough but fair.  You have to work hard.

You have to write. 

Write.

Then write some more. 

I don't do a ton of networking right now because of my location, but, even still, the more I write, the more my numbers are growing.  And that's how it should be.  Are they growing as fast as I would like?  Well, I think most people wish they were making more money than they are... it's an expensive world, and, yeah, I would love to have better financial independence.  But, the fact remains, whenever I receive a royalty check, I get a huge smile on my face, because it is money I have in my hand that represents working on something I love, and this work somehow inspiring complete strangers to want to work on it too.

Thanks for reading this post.  Find out more about me by clicking the links below.  Until next time, please remember--- theater is not only a craft and an artform.  Theater is a sport.

https://www.brookpub.com/default.aspx?pg=ab&afn=Bobby&aln=Keniston

http://www.histage.com/author/authorinfo.asp?AuthorID=528

http://www.playscripts.com/author.php3?authorid=1113

http://www.hitplays.com/default.aspx?pg=ab&afn=Bobby&aln=Keniston

https://www.facebook.com/#!/TheaterIsASport

https://www.facebook.com/#!/pages/Bobby-Keniston-Playwright-Page/148232788536601